Sayings To Put On A Shirt

itagliana

image http://artsentrepreneurship.com/

"The culture, arts, entertainment, festivals and all that kind of things of the economic benefits of income. Producing jobs, led, lead wealth because they attract tourists, These improve the income of the hotels that are in turn increase the local community. Also, and this is not an immediate effect but no less important, producing culture helps to change people's heads. This is essential if we think of as the world is changing fast. In short, focus on culture has two advantages over the crisis: on the one hand, in a moment of loss of meaning, becomes an anchor for the company and on the other, can give breath to the economic activities. "

- Italian politics understands the importance of combining culture and business?
"No, so much so that the Minister Bondi said that" culture is not eaten, but they're wrong. The culture to work and others, outside Italy, they understand. "

- Who?
"Obama in the stimulus package has increased by 30 per cent of the annual budget of the National Endowment for the Arts. Sarkozy has increased by 10 per cent of the State's contribution to French culture. The New York mayor, Michael Bloomberg, has launched a support plan for the arts sector is expected to generate an induced 5.8 million dollars in one district of Manhattan.
In Italy last year the ministry has reduced by 23 per cent of the national budget. At the same time
cultural expenditure has been reduced also by the Municipalities, Provinces and Regions. "
"I'm not saying that museums must stay with the sale of shirts and hats. But it is important that there is a link between the museum and the company who is next. Florence is imagination not only as a city turned to the Renaissance, but also to the future: to understand that an enzyme must be innovative for the next 20 years. An example: none of the films about the city of Florence are shot, and this is because there is not a film commission to take charge of organizing these things. "
Some have realized that the postmodern economy will rely less and less use value of products and increasing their symbolic value, cultural significance that the embedded object. To produce such objects need to know. "

- But in the cultural world there are several loss-making activities.
"And we must act on those, first measured. A restructuring of the Petruzzelli theater in Bari has cost 15 million €. But what produces economic impact on the city? No one has measured. If you did, and came out making little, Mayor Emily should review the strategy.
The same goes for the Film Festival in Rome and Venice, or from the debate on the F1 race at Monza or Rome.
Do a calculation of the surrender and decide based on that. "
interviewed by Virgin to Stephen Severino Salvemini